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            A not so regular newsletter from AVD.   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏   ͏
        
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      <h2 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:3.1640625em;mso-line-height-alt:3.1640625em;margin-top:0;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:-.01em;">Taking my own advice.</h2>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="#F1F2F2" class="text-section section-content">
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Welcome to my first email newsletter! This is something I often encourage clients to do… and, well, hadn’t done for myself. Oops. So here I am, finally taking my own advice and excited to share a little of what’s been happening.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">My favorite clients have always been the ones who want a true creative partner. Design is the deliverable, but the real magic happens in the creative concept, the idea or solution that makes the whole project make sense. This year, I’ve lived in my usual space somewhere between “I’ve taken on too much!” and “oh no, I have no work coming in!” Along the way, I’ve been learning a new web content management system (CMS) and really enjoying it and the ease of use for clients to update their own sites, welcomed a handful of new clients, and continue to enjoy coming up with creative solutions.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Nearly all of my work over the past 6+ years has come through word of mouth and your <a href="https://ashleyvetter.com/contact" rel="nofollow" style="color:#3b284a !important;">recommendations</a> and <a href="https://ashleyvetter.com/reviews" rel="nofollow" style="color:#3b284a !important;">reviews</a> truly mean the world to me. As a thank-you, each December I donate to a charity in honor of my clients. Throughout the year, I jot down meaningful organizations I come across, and this year I’ve chosen to donate to <a href="https://thevictorycenter.org" rel="nofollow" style="color:#3b284a !important;">The Victory Center</a> and <a href="https://k00364.site.kiwanis.org" rel="nofollow" style="color:#3b284a !important;">BG Kiwanis</a>. Both of which stood out to me over the past year. Thank you for making it possible for me to support these causes.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">Enjoy the remaining updates! There is a little tease of something new, a peek at recent work, one business note, and a whole lot of gratitude. I’m forever grateful for each of you. Thanks for taking a few minutes to read during this busy time of year.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">With love,
Ashley</p>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">I casually shared a thought that had been floating around in the back of my mind with my husband, Shane, and it escalated quickly. Once I said it out loud, he made it a reality. Say hello to my new creative art space: <strong>Studio Marie</strong>!</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">I’ve been feeling a pull toward more hands-on work and this space gives me room to spread out, experiment, and make a mess. Without having to clear my office table for a video call! It is a peaceful place that I’ve already enjoyed using.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">There are still a few finishing touches (finish painting, a logo and branding are in the works, and we’re currently negotiating with winter to keep it above 60 degrees), but I’m so excited about what this space will become. I’m hoping to share it with others soon with plans to host a class or two this spring and 4-H project work nights for my fellow 4-H parents this summer.</p>
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      <div class="section-caption-text" style="position:relative;"><p class="" style="font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;color:#313131;"><strong>Before:</strong> It was a bit of a catch all for pond toys and chairs. Ohio State themed, of course.</p></div>
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      <p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">I have a lot of new work to add to my <a href="https://ashleyvetter.com/portfolio" rel="nofollow" style="color:#3b284a !important;">portfolio</a> (and to finally share on <a href="https://www.instagram.com/avetterdesign/" rel="nofollow" style="color:#3b284a !important;">Instagram</a> and <a href="https://www.facebook.com/avetterdesign" rel="nofollow" style="color:#3b284a !important;">Facebook</a>), but here’s a fun one I wanted to show you first! </p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><strong>Black Swamp Fireplaces &amp; Grills: a Kellermeier Company</strong> <br>Kellermeier Plumbing &amp; Heating has been selling fireplaces and grills since 2004, and with their deep expertise in heating and cooling, they’re uniquely positioned to help customers choose the right products, install them correctly, and keep everything running smoothly.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">For this project, we created a new Black Swamp Fireplaces &amp; Grills logo that complements the Kellermeier brand while still feeling like its own thing. The goal was to build on Kellermeier’s trusted reputation but also give Black Swamp a clear identity as the go-to spot for fireplaces and grills.</p><p class="" style="color:inherit;font-size:.9375em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;">The final logo is versatile and has a sturdy, nameplate feel—something you could imagine on an actual fireplace or grill. A clean black outline, an icon that ties back to the KPH website, and a coordinated color palette all help the two brands work seamlessly together in co-branded spaces.</p>
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